Suggestions for increasing sales (small booking agency)

My partner and I run a small booking agency. We work with roots and acoustic entertainers and bands. We book primarily weddings, private parties, festivals and folk music venues.

I need help with ideas on how to increase sales. We get a lot of traffic to our website, but as it turns out, those are mostly musicians looking for representation. What are some ideas of turning those contacts into sales?

I'm thinking small things like

  • a small fee to be included in our bulk mailing,
  • a fee to be listed on our website,
  • a fee to for a facebook update, a twitter update

Any other ideas?

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