Licensing Question

How do companies like Funko acquire Licensees? For example with Rick and Morty vinyl's coming out did cartoon network ask Funko to make vinyl figures for the show? How do the royalties work so cartoon network gets paid? Also, How would distribution work Funko has a ton of products how would they decide which stores to sell the cartoon network figures in? What if cartoon network specifically wanted to have Rick and Morty figurines sold at stores in Manhatten?


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