Methods of local advertising

I had recently decided to turn my word-of-mouth painting company into a more accredited company with online presence, a dedicated phone number, etc. It is a painting company currently located in Chicago. I want to get a feel for being in the market before I go to more general contracting, so for the time being I'm focusing on painting and other services in the niche.

Besides word-of-mouth, can anyone give me a recommendation as to what advertising methods are the best in terms of a local geo-restricted business like mine.

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