Cart Abandonment.. It's an inevitable pain in the a**, right? However, if you don't do anything to eliminate cart abandonment, it's a lot of potential revenue lost.
So what are the most common reasons users abandon their carts? It could be pricing, high shipping cost, lack of time, lack of payment options.. This list could go on forever.
One of the best ways to reduce cart abandonment is by sending cart abandonment emails. While there might not be a perfect abandoned cart email, there are a few ways to ensure your emails are effective. In my research, I found that what most e-commerce shops do is to:
- Be specific
- Be true to your brand
- Be Personal
- Offer an Incentive
- Tempt with related items
- Include customer reviews and testimonials
I've created a complete article about this subject + Compiled a swipe file with all my favorite examples of abandoned cart emails. All examples have made use of at least two of the strategies above (which is why I love them).
If interested, you can check it out here: 6 Abandoned Cart Email Tactics That Will Recover Abandoned Visitors