[ADVICE] Specifically about Direct Mail

I'm an independent hair stylist and rent a booth in an existing salon. I'm about to do a direct mail campaign and am working on a budget for postage. The full list of addresses is almost 1100 in my area that I'm sending to, yet I'm unfamiliar with the differences between metered mail and using the usps marketing postage – which from what I understand is different from eddm. If it helps, I'm doing small batches of mailers to keep costs down initially, around 100-200 every few weeks.



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