Why do people ask if a business is minority owned?

I am just curious if anyone knows the answer.. let's say our company sells jeans wholesale. A big company is placing an order.. let's say Macy's or Sears or something.

I understand I fill out a new vendor form with our company name, address, contacts, tax id, etc..

.. but why do most of them ask if the business is minority owned?

Who cares what the owner of the companies ethnic background is.

I assume the only question really needed is

  • do you sell wholesale jeans at a good price? Yup.
  • are you interested in purchasing some? Yup.

Done.

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