Thinking of using customer loyalty cards. What information should I collect from them?

I will be opening up a skate shop within the next month and am thinking of printing some index card sized flyers that customers can write their name on and then have the cards used as a loyalty card where their fifth deck purchased is heavily discounted. But beyond name, address and email, what would be other good information to have the customer put on these cards? I've thought of birthday as well.


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