Counting customers entering retail space

I am looking to find the easiest way to count the number of customers who enter my store on a daily basis. I have a door counter but sometimes customers come in with children, employees come and go, and/or other random variables.

Besides the door counter, my other thought was to give my weekly surveillance video to an outsource company and they could do an exact count. Not sure on the cost of that though or if its worth it.

Are there any other tools out there that I am missing? Thanks.


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