80% of my business comes from women, aged 33 to 52, what is the best way to reach them locally through advertising?

I own a brick and mortar business, which is by and large catered towards children (basically an engineering play space for kids), so my actual paying customers are largely moms. I've had decent success marketing towards them on facebook (could definitely use some good keywords if you have them), but I am looking to explore other avenues as well, based off of my core demographic.


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