Advertising suggestions for a budding HVAC business

I'm about a year into a "from scratch" HVAC business. Last year I just went by word of mouth because I was moonlighting but this year I want to get it going full time. The business is based out of a small (population ~800) town with about 4 other small towns within a 15 mile radius. I've been thinking about handing out fliers for an AC tuneup deal this year but I figured there might be better ideas than that. I'm welcome to all suggestions.

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