Hi guys, firstly wanted to say thanks to everyone on this reddit for growing my understanding of businesses in the last few months.
Anyway, my mum has been running a hairdressing and nail treatment shop by herself for over a year now. Some weeks she makes a good profit, other weeks not so much. She's making enough to get by (shop+house rent, food, etc) but that's been demotivating her lately as she wants to make more, and I really want to help her. She has been able to create a decent returning customer base due to her being highly skilled in her profession but hasn't got very much of an internet presence – just a facebook page with under 200 likes. Ultimately, that's why I think her business has more potential.
- I've got plans of starting a website for her, but not sure how I can take advantage of a website.
- I've heard Instagram is good for business, but will it help a brick and mortar store? I know Instagram would definitely be great for online businesses.
- Been looking at facebook advertising too, makes the most sense as it targets customers locally. Based on that, would promoting a competition to win X services for free be a good idea for a small facebook page?
I'd say most of her clients are women aged 25+ and the shop is located in a beach-side type of town – any way to take advantage of that? I would love your suggestions, whether you have experience or not.
Thanks guys, if you need any more information just let me know in comments!