Advertising high risk business?

I am planning on starting a business focused on branding CBD, Kratom, and other herbal products. Plus I currently own an online smoke shop. So, all of my business is high risk and advertisement is not allowed very often. I was wondering if anyone could give me some tips on advertising with a high risk business. I am currently using instagram and Facebook but focus more on Instagram. What are your suggestions?

Edit: plus, I searched for a keyword, used in my upcoming businesses name, on Google AdWords keyword planner and it has 100K-1M average monthly searches with low competition

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