Ahrefs study: “How long does it take to rank in Google?”

Hey r/smallbusiness,

If you're an SEO junkie, this might interest you (actually if you own a website, or use Google to gain traffic, this should interest you):

Ahrefs conducted their own study (using their own data) to find out how long it actually takes to rank in Google.

This is what they discovered:

  • Only 5.7% of all studied pages ranked in the Top10 search results within 1 year for at least 1 keyword.

  • Pages from websites with a high Domain Rating (DR) performed way better than those with a low DR.

  • The majority of these "5.7% pages" managed to achieve that in approximately 61 to 182 days.

  • Only 0.3% of pages ranked in the Top10 for a high-volume keyword in less than a year.

  • You can rank for low-volume keywords in a very short time, while the high-volume ones take almost a year to get into the Top10.

What do you guys think? Have had a similar experience or you disagree with what Ahrefs have found?


If you're interested in the kind of data that Ahrefs processed to get the answer, you can read their blog post here.

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