Small Business: Do you budget for video commercials/marketing?

I'm genuinely curious. I know it's normal for bigger companies to have a budget for marketing, but you as a small business owner, do you budget at all for video work? Whether these are videos for broadcast, training videos, or whatever it might be.

I am starting a video production business soon here after doing a few years of branding/building up content as a freelance producer. I am wanting to lean more commercial, starting out with small businesses. I really appreciate the insight.


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