I'm in the DIY business (sell customized name bar necklaces via Etsy and other channels) and I've been curious about content marketing (and less so about social media — still not sure about what ROI comes from it, given my small team's limited time/resources).
I found this piece on gated content curious. I like the options of creating lower investment templates like tip sheets, templates, etc — and how to tie all that back into direct ROI through lead generation.
There are examples of using Medium.com as a landing page (really like that site, has anyone else tried this?), how to nurture leads, and eventually ungating content.
With that said, how would you recommend I get people to my gated content in the first place asides from linking through Etsy and my customer email signatures (I'm thinking, say, a necklace fashion guide or something of that sort)?