Renaming a business in the digital age – any advice?

Hi guys, I'm seriously considering rebranding and renaming my business. I don't really like the current name and it has some region specific references which are going to hurt in the long run. My main worry is that building a new brand is going to kill our SEO, which will really damage the business in the short term.

Has anyone been through a similar transition? Any advice? Thanks!

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