Social media for small businesses idea- Need advice!

I am creating a social media site dedicated to helping creative businesses move online and join the magical world of social media for my dissertation on my social media masters. My teacher says I need an "edge" to my site, something that no other site has…. what could I do differntly? What would a small business owner or someone unsure about using social media want from my site which maybe others dont offer? Is there anything your sick of seeing or want to know more about? one to one meetings? online webinars?

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