Guerilla marketing is the best way to promote the product in a very creative manner.
I have found a very creative way to promote the brand.
Fidget spinner, yes it was the most awesome example to promote the brand. Becuase nowadays, fidget spinner is the most popular spinning gadget to play with.
This strategy is called 'put cash on trend'
Jessica made a fidget spinner cookie and upload a video of it on youtube. Fortunately, video went viral and she got thousands of orders and a lot of attention. This is the source where I get this info..