No text found
Hi fellow redditors,
At the moment, I am writing a blog post about effective product marketing. I have been focusing on brands that are good at it and explained how they do it. This involves companies like Volkswagen and ASOS.
Do you have any examples of companies who do extraordinary product marketing? I could use some inspiration.
Start flipping products on Amazon, 3 months down the road you’re going to be really surprised how little effort it takes to make a full-time income. Once you master this source of income, you can then scale it and reinvest profits to make even bigger rewards. The way Amazon works is that the more you invest in yourself in terms of units, quality products etc. The more you’ll get back. So it risks big for a big reward. You need to take calculated risks, but first, you need to build up your own business first. – Having a job is a great way to start making some cash flow, but you should use it to actually start a business. A job isn’t scalable. You only have 24 hours in a day. The more exposure your brand gets (whether that is from posts, social media, websites, blogs, etc) the more opportunities you have to monetize off your traffic. When you have a lot of people's attention, and you create a product, you’re likely to make a sale. This can be scaled. Anything you put out on the internet compounds, continually getting more and more traffic that gives you a chance to make a sale. My biggest advice is that you use some sort of marketing – (Facebook Ads, PPC, Instagram stories, etc) to keep your sales growing and healthy. – Slapping your own logo on your product (Tip: Don’t worry, it’s extremely easy to do this, you can outsource a logo for like $5 on Fiverr) is going to make you look like a very professional and credible seller giving you access to 1000’s of sales in a month.
Here are 30 tips to help you succeed on Amazon.
- 5/5: ESSENTIAL
- Beautiful images (minimum 5 images) especially lifetime photos I use UpgradedImages.com for product photography
- Keywords in your title (don’t sound like a robot; it still needs to sound human)
- Competitive price (contributes to high conversion rate)
- NOT having 1-star reviews
- DON'T STOCKOUT: it's such a killer and if you DO stockout, definitely DON'T raise your price right before you do, if anything LOWER your price for the last 10-20 units before you stockout, each ASIN has a 'memory' for when you do get back in stock so that will help you regain ranking quickly
- DON'T VIOLATE AMAZON TOS: just don't
- Perform QC on your stock before you send it in (I sent in a wrong box once and I had to 'remove' over 3,000 pieces so I could sift through them and remove the 150 contaminated pieces 0/7 would not recommend
4/5: Pretty Friggin Important
- Minimum 10 5-star reviews (do this before you do anything below this)
- Well optimized PPC campaigns (could do a whole post on this, keep ACOS under 40%) here's a screenshot of some of my campaigns I use a combination of manual campaigns with exact phrases and high bids…and auto campaigns with a broad range of products and very low bids
- Jump Send for auto review requests (it's not as good as it used to be, but it's still worth it)
- Get a trademark and get Brand Registry, this protects you from hijackers and other unscrupulous sellers
- Quick response to customer messages (under 12 hours)
- Drive outside traffic (Amazon loves outside traffic because they don't have to spend so much to acquire customers) Facebook, Instagram, and Google Adwords are the usual suspects.
- Facebook Ads can be used for very specific targeting for your niche customers and Instagram stories are extremely profitable if you can pull it off (content not infomercial)
- Use ocean shipping to save mucho $$$ on unit costs (I personally do air shipping because convenience)
3/5: Yea, I'd say that's important
- Having a few reviewers attach images to their reviews
- Strong bullet point copy (solve their problems, don't just list your features)
- Keep your pricing consistent, this is just a hunch, but I think when you change your price you lose some juice in Amazon's algorithm, also it affects whether you can run lightning deals and at what minimum price
- Hack your way into AMS and create product display ads
- Make sure your lead photo 'fills up the square' this will help CTR
- Offer a promotion (Buy 2, Get 20% OFF) this increases your cart size looks like this ….. for this product
- Fill up your description with lots of relevant keywords (this allows your auto-ppc campaigns to have a lot of words to target)
- Have a Shopify store, drive traffic, give them an option to purchase on Amazon via your affiliate link here's how I do it……for this product
- Use Privy in conjunction with Klaviyo on your Shopify store to collect emails, this will serve as your list that you can blast when you launch a new product
2/5: If you have time, go for it
- Enhanced brand content (it takes longer for people to scroll to your reviews)
- Having a reviewer 'ask a question'
- Creating variations, I'm mixed on this, a lot of people say to do it, I think it confuses shoppers having too many options AND seeing different variations all lumped into the same review pool. Your call really *Contact seller support to remove negative 'seller reviews'
1/5: Wasting time, might be hurting yourself
- Stuffing your title with keywords
- Long Description
- Using a launch service to giveaway tons of product at a loss, going to cost you lots of money and Amazon might penalize you anyways
- Don't hire people on Fiverr to post reviews, they won't show up as verified and Amazon is watching you
Amazon isn’t a gimmick, get started! I have a complete guide for beginners explaining everything if you need some catching up to do! You can rank your product on page 1 pretty easy and do so will make your product viewed by hundreds of thousands of purchase ready customers. I strongly recommend if you're picking a product on Amazon to sell that you make sure it has steady search volume and has actual demand. You can't sell any product if no one is searching for it (No demand). (TIP: you can use google keyword planner/trends to see products that have high search volume and you can get product ideas from best sellers on Amazon, Alibaba, eBay, etc.) Amazon isn’t a gimmick, get started now and don't wait! It's not saturated despite what people say. This takes work, so if you're willing to work at this then this will replace a full-time income. If you have any questions feel free to ask! I am a wealth of information on this topic. Good luck!
Hi all — newbie here. I've been involved with advising a retailer in California that's planning to raise a round, and given my knowledge of the business, I would like to participate. Here's the problem — despite being an accredited investor myself, the minimum check size is significant for me (in the hundreds of thousands) so I wanted to pool together money from a set of colleagues to generate the capital.
Some questions: +I'm trying to understand who to talk to regarding whether pooling is even feasible (I haven't had any luck after doing some querying on reddit / quora / google) + I assume if everyone in the pool is accredited we'll be ok, but if we pool money from say 5 folks, and 4 are but one isn't, what are the consequences? + If it is feasible, who would be best to discuss the more detailed pros / cons? (e.g. small business accountant and / or lawyer? any other qualifications or credentials to look for in an advisor?)
This employee is at-will. Attorney has suggested simply telling them they're services are no longer needed (or something similarly generic) as to avoid any legal ramifications. The reason being is said employee is a very emotional/irrational person (poor hire on my part) and is the type that is very likely to cause a commotion or try to come after our company. My plan is to simply bring them in, state that we appreciate what they've done but that their employment with our company is no longer necessary and they are terminated (a bit softer but that's about it). Suggestions? Thoughts? Advice?
I own a small business that provides services. The company is set up as an S Corp and I have one employee. I've very nearly reached a saturation point where I either have to expand or turn down new business.
I assume that because of expense deductions and how they affect my taxable income there wouldn't be a 1 to 1 ratio between the amount paid for the salary of a new employee and the amount less I'd net annually. So, in other words, this year I'll gross about $290k and net about $180k. If in the coming year my gross income were to remain static but I add the expense of a $50k salary for a new employee, I assume my net income wouldn't reduce by the same amount. Is that correct?
Before making the move I'd like to at least have a general idea of what it'll cost. Is there a way to calculate the cost without making my eyes cross and brain explode?