Hi everyone! I have a plan to build a fast food burger joint in Indonesia. There are burger joints that has a few concept around here that focus on different aspect like burger and metal music, a burger joint that specialized in to not using vegetables to their burgers and also the artisan style burger. For now, the burger joint that specialized in to not using is pretty hype and popular especially with the younger segment around 18-30 I guess.
So, I was thinking to make coleslaw as my signature, brand and unique selling point, but personally I don't really believe that people would like it. Burger with lettuce and tomato is more popular and suitable. Also, I really like the in n out and shake shack burger concept. They just really "honest" with their brand and burger, just a classic cheeseburger that's been popular since 1900s and they're really specialized at making it. I tend to avoid artisan burger since the price would be very expensive and I have a plan to franchise this burger joint if it's stable enough, so maybe in n out burger or shake shack is quite suitable for my needs.
Regarding this post, I need some opinions about my burger and place concept or brand.. Should I go with my coleslaw as my vegetables or I strive to make a classic cheeseburger with lettuce and tomato that is very delicious like shake and shack or in n out? Also if you have any burger joint concept that is unique, feel free to comment.. I am really happy if everyone can participate.