So, many years ago my mother had a market stall in London, she sold bath products (like soap, bath bombs etc) from a small local wholesaler that isn't widely known at all. I think their products are mostly sold in craft fairs and the like, but they have practically no sellers online. In fact I had a hard time finding any of the products online, and the one site I did find looked dreadful, like it was made in the 90s and full of broken links. They sold an array of products which included a few of the soaps but not all. Yet the products are good, they smell great and look beautiful, they're all handmade artisanal soaps with ingredients that are tailored to skincare and different skin conditions.
My mother did quite well with this, she could make about £150 from an 8 hour day with a selling price of around £5/£6 for each slice of soap.
I currently have a full time job that pays well, but was looking for something to do on the side so that I could eventually quit my job in a few years to pursue my other passions but still have money coming in.
So I had a mini brain wave and thought about bringing this business model back, but instead of selling on a market stall I'd try and reach a wider audience online. I've invested a couple hundred and now have boxes full of products with packaging ready to go, I've created a website through Shopify and had an accountant friend run through things like costings and margins with me. The effort of getting the products ready is minimal, just cutting the soap and boxing up, shipping out whenever I get a sale. So I don't imagine it will be highly intense.
I'm ready to press the button to make the site go live, but before I do I’d like to ask for any advice, any glaring errors that I could maybe not have thought of, and any pitfalls or trappings I could fall into here! I've never had a business before so don't want to go in blind, I've done a lot of research, but want to ask those with experience too. Any help would be appreciated especially on the marketing front, as although the site is ready to go and the products are good, I'm unsure how to reach my audience!
(As an aside, I would like to add that I'm not looking to be a millionaire here, just to have enough coming in to sustain the business and myself, I'm aiming for a profit of hopefully £2k a month which I know I'll have to build up to. My accountant has specified that selling just over 100 products a week would get me there including paying for overheads and restocking, the cost of which is minimal. So any advice that could help me reach this goal would be amazing!)